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Salviati retail catalogue, Murano/Venice, c.1935. Around the mid-thirties, most of the important glass factories on Murano started using photographic modelbooks to replace the printed drawings they formerly used. Even though more expensive, it had the advantage of visualising instantly the possible combination of a form and a technique. This illustrated photograph comes from a Salviati retail catalogue. That it was not Salviati's own production is revealed by the lettercode (a typical feature of a retailer) and the low model numbering. Furthermore, a glass company would illustrate as many different items on one photograph as possible, whereas for this catalogue symmetrical estetics -important to private clients-were given priority.
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